Wednesday, October 5

PARK Aims To Be The Next Global Sports Brand And Is Currently Raising Money Via Equity Crowd Funding

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PARK Social Soccer Co aims to be the next global sports apparel brand with a difference and is turning to Equity Crowdfunding platform Birchal to help make that goal a reality.

The company was founded back in 2015 by Sam Davy and Tara Montoneri and is a for-profit, for purpose soccer brand that connects the global retail power of soccer with a social impact mission.

PARK create soccer balls inspired by art, fashion and street culture and have a project called “Pass-A-Ball” where for every ball purchased, they pass another ball onto a kid in need. So far the company has delivered more than 5,000 soccer balls to children in 13 countries as part of this project.

PARK also provide a soccer inspired clothing range of adults and kids where a percentage of the profits help fund projects for disadvantaged children.

The company is currently looking to raise a minimum of $200,000, and up to $750,000 at a ~$2.25m pre-money valuation. The company will utilise the funds to expand their marketing and sales activities over the next 12 to 18 months.

In particular, PARK is looking to generate greater awareness for the “PARK” brand and the “Pass-A-Ball-Project” through a coordinated multi-channel marketing campaign that utilises PR, social media, SEO, email marketing, influencer programs, ambassador alignment, corporate partnerships, brand collaborations and customer loyalty programs.

There will also be increased focus on developing additional sales channels for their products. Currently, PARK prioritises online ecommerce based sales primarily in Australia, the UK and the US due to the higher margin potential offered by a direct-to-consumer sales approach.

However, there are a number of additional sales channels that the company will look to in order to accelerate their growth. This includes development wholesale and retail channels with selected lifestyle, sports and department stores, as well as selling direct to soccer clubs/leagues and schools.

In the period 1 July 2017 to 23 May 2018 the company generated $127,000 in revenue, making it one of the only a handful of revenue generating startups seeking funding on an ECF platform currently. For the 2018/2019 financial year they are forecasting strong sales growth and will look to generate $300,000 in revenue.

So far the PARK’s equity crowdfunding campaign has got off to a strong start. The company is almost 70% of the way towards their $200,000 minimum with more than $138,000 already committed to their campaign. Not only that but PARK make it easy for almost anyone to invest, with a minimum of only $50 required to own a piece of the company.

If you are interested in investing in PARK you can do so here.


About Author

Paul Towers is a passionate supporter of the Australian startup ecosystem and the Founder of Startup Soda. Originally, Startup Soda was solely a newsletter that helped curate the best content from the Australian startup community, more recently however it has turned into a media platform with the aim of improving coverage of Australian Startups, Founders and VC's.

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