Thursday, February 9

PickStar to pioneer a new era in sports star deals

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Australia’s largest sports talent marketplace, PickStar, has re-launched with a new, world-class talent booking platform, changing the way that brands and fans find and book sports stars for paid engagements.

Founded by former AFL footballer James Begley with AFL legend Matthew Pavlich, PickStar has facilitated more than 1000 commercial opportunities for big brands such as Coles, Caltex and Sportsbet as well many other businesses, not-for-profits, sports clubs, schools and fans.

The platform enables users to pitch their event, marketing campaign or fan experience idea directly to PickStar’s network of more than 800 elite athletes and personalities across all sports, for any kind of request and budget.

Mr Begley said the new PickStar system revolutionises the typically outdated process of finding and engaging sports talent.

“PickStar aims to gives athletes and clients an amazing user experience, with greater transparency and compliance,” Mr Begley said.

“Typically, it’s a 60 step process to book a sports star, and we believe we can automate most of those steps with our technology.

“Our system also handles talent shortlisting, reminders, notifications, invoicing, payments and reporting, bringing a new level of professionalism to athlete paid engagements.”

PickStar director and former AFL Players president Matthew Pavlich said elite athletes are eager for more commercial opportunities.

“There is great demand from professional athletes across all sports to do more with corporates and the wider community, and PickStar’s two-sided marketplace removes the barriers and creates more opportunities,” Mr Pavlich said.

“We’ve developed an ecosystem where talent accept requests from fans, schools and clubs for as little as a few hundred dollars, as well as major brand deals worth tens of thousands, and everything in between.”

In a further boost, PickStar has signed partnerships with the AFL Players Association, Australian Basketballers’ Association, Professional Footballers Australia and the New Zealand Cricketers’ Association.

PickStar also expects to close a significant funding round in the coming weeks, to enable the company to continue to invest in technology, growth and international expansion.

The company has previously been backed by a number of high profile investors including Adelaide Crows Chairman and former St George Bank CEO Rob Chapman, property identity Theo Maras and a small group of current and former professional athletes.


About Author

Paul Towers is a passionate supporter of the Australian startup ecosystem and the Founder of Startup Soda. Originally, Startup Soda was solely a newsletter that helped curate the best content from the Australian startup community, more recently however it has turned into a media platform with the aim of improving coverage of Australian Startups, Founders and VC's.

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