Wednesday, February 8

That Startup Show reboots with brand new season

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That Startup Show, Australia’s award-winning online startup TV series, is rebooting in 2018 after its pilot season achieved more than one million downloads in 60 countries via BitTorrent Bundle.

Filmed weekly in front of a live audience from a purpose-built location in the heart of Melbourne’s CBD, That Startup Show returns with the support of LaunchVic and the Department of Industry, Innovation & Science. Commencing on Thursday 12th July 2018, the show returns with a new format anchored by Rae Johnston, Tech Editor of Gizmodo and well-known TV presenter, and award-winning author and media personality, Benjamin Law.

Known for its engaging and lively content, episode titles in season two include: ‘Startup Myths and Legends’; ‘SpaceTech: Not the final frontier’; ‘Turnout and Burnout: When teams implode and swans stop swimming’; and ‘Civic Tech: Disrupting democracy – Fake news and truth telling’. Confirmed local and international guests include Kara Swisher, renowned US technology correspondent and founder of Recode; Patrick Llewellyn, CEO of Australian tech success 99designs, a global creative platform for designers; Pamela A. Melroy, retired US Air Force test pilot and former NASA astronaut; Flavia Tata Nardini, CEO and cofounder of Fleet Space Technologies,  and Jamie Skella CEO of fast growing blockchain startup Horizon State.

Episodes will be released weekly, premiering on Australia’s leading consumer tech publications Gizmodo and Lifehacker as well as via, iTunes and Amazon Prime. Virgin Australia has also secured the worldwide rights to distribute the season through its inflight entertainment system.

That Startup Show is a powerful platform for debate around Australian startup culture and entrepreneurship in a global context. In recent years, a new generation of tech titans in the shape of Google, Facebook, Netflix and beyond have changed how we behave. Never before has an industry experienced such a meteoric rise in terms of market power and consumer influence. But as technology increasingly shapes our society, the sector is also experiencing its first major obstacles in terms of public opinion. In the wake of #metoo and countless privacy and data scandals, the theme of That Startup Show S2 is ‘What now?’

“In the last year there has been a kind of ‘teckoning’ where the reality of inequalities and failures in the global technology industry has hit home, leading to a cultural shift in how we understand the role of tech in our lives and its impact on us as human beings,” That StartUp Show CEO and Co-founder Anna Reeves said.

That Startup Show explores the big questions – where does Australia want to be in this picture? What kind of innovation nation are we? What kinds of companies are we creating and why?  Will they solve more problems than they create? What do we really want, and are we global competitors or collaborators? It’s not all about Silicon Valley anymore.  We’re hoping to shape the conversation about what it means to be an entrepreneur on a global scale, both now and in the future,” Reeves added.

Alongside these big picture themes and discussions, That Startup Show is on a mission to showcase the very best of Australian startup and tech talent.

Founders from across Australia can secure a spot to pitch their startup on the show and showcase their story to a global audience. Startups involved in the show will benefit from pitch training workshops, mentorship and the opportunity to network and pitch to a room of high profile investors. To apply, startups need to submit a 30-second Founder Pitch video, and be available for a half day workshop. Applications to pitch on the show can be made at

“The show’s foundations and ethos are built on celebrating diversity and inclusion. Innovation does not succeed without those things. This season, we’re keen to highlight successful companies with a unique story and a diverse range of founders. This is a major reason we have decided to continue to expand our online global audience, through a multi-platform online release,” CMO and co-founder, Ahmed Salama said.

“We started this show to shift the conversation around startup culture, to celebrate  Australia’s best startups and inspire the next generation of founders. This hasn’t changed. We want to discover companies, founders, changemakers and inventors who have the potential to become  Australia’s next unicorn, and help them succeed,” Anna Reeves added.

One lucky startup will win a prize package including:

  • One on one mentoring sessions with leading entrepreneurs matched to the startup’s business
  • A mentored trip to a conference of choice, tailored for the winning startup
  • A company manifesto video package created for the winning company
  • Feature in Gizmodo, Australia’s leading consumer tech publication
  • opportunity to network and pitch to a room of high profile investors

About Author

Paul Towers is a passionate supporter of the Australian startup ecosystem and the Founder of Startup Soda. Originally, Startup Soda was solely a newsletter that helped curate the best content from the Australian startup community, more recently however it has turned into a media platform with the aim of improving coverage of Australian Startups, Founders and VC's.

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